While you may be asking why the investors come as number one, and what does that have to do with writing a prospectus, the answer is everything. You are writing the prospectus for your specific audience. You must have them in mind when you begin the writing. If you’re product or service relates to baseball, you do not want to write the prospectus from the standpoint that your investors are interested in space technology. Your investors are interested in baseball and generally sports. Thus, before you begin to write you must identify your investor target market.